Construction Company Marketing That Fills Your Backlog
Stop relying on word of mouth. Our marketing system helps construction companies land better projects. 150+ firms served, 4.2x avg ROI. Book a free strategy call.
150+ architecture and construction firms served · 4.2x average return on marketing investment · Founded by an architect and a marketing strategist · Clients landing projects within the first 30 days
Good Work Does Not Sell Itself. You Already Know That.
Your crews are solid. Your subs show up. You finish on time and on budget, which is more than most can say. But none of that matters if the phone is not ringing. You have watched competitors with half your track record win bids because they showed up first on Google. You have sat through slow months wondering if you should cut a crew. And you have probably wasted money on some marketing company that promised leads and delivered nothing but a monthly report full of impressions and clicks that never turned into a single phone call.
Your backlog looks solid for 60 days. After that, you have no idea where the next project is coming from
You have spent money on lead services that sent you the same tire-kicker leads they sent to four other companies
Your website is five years old and has never generated a single call. It is a digital business card at best
You know construction company marketing matters but you are running three active job sites and do not have time to learn it yourself
82% of property owners research construction companies online before requesting a bid. If your company does not show up, you are not losing to better builders. You are losing to more visible ones.
Dodge Construction Network, 2025 Owner Outlook Report
A Marketing System That Keeps Your Pipeline Full
We do not sell you shared leads from some portal where five other construction companies got the same name and number. That model is broken. What we build is a system that makes property owners and GCs find you directly. They see your work. They read your reviews. They call you. Not you and four competitors. Just you. We have done this for over 150 firms. And we are not some agency that also does marketing for dentists and restaurants. Our co-founder is an architect. She has spent her career in this industry. We understand bid cycles, project timelines, and why construction company marketing is different from every other kind.
You built a construction company because you know how to run projects and manage crews. Not because you wanted to figure out Google Ads between site visits. Word of mouth carried you for a while. Maybe it still does some months. But you already know that is not a pipeline. It is a hope. We built a marketing system that 150+ construction and design firms use to keep their backlog full with the kinds of projects they actually want.
How It Works
Three steps. We handle the marketing so you can stay on your job sites.
We Audit Your Market Position
We look at how you show up online compared to the other construction companies in your market. Then we figure out what is actually going to move the needle for the kinds of projects you want to land.
- Competitive analysis of your local market
- Review of your current online presence and lead sources
- Custom growth plan built around your capacity and target project types
We Build the System
A website that ranks on Google and turns visitors into calls. Ad campaigns targeting property owners and developers who need what you build. A CRM so leads do not sit unread while you are on a job site.
- Website built to rank for construction searches in your area
- Google Business Profile optimization and local SEO
- Google and Meta ad campaigns targeting project-ready prospects
- CRM with automated follow-up so no lead goes cold
We Optimize Every Month
We track what is generating real leads, not just clicks. Every month we cut what is not working and put more behind what is filling your calendar. You get numbers that actually mean something.
- Monthly reporting tied to actual leads and project revenue
- Ongoing ad and SEO optimization
- Scaling campaigns as your crew capacity grows
- Quarterly strategy calls to plan ahead
What this has produced
Rose Robinson Design
Rose had the talent but was stuck taking whatever came through the door. Her referral network had dried up and she was charging too little just to stay busy.
We repositioned her brand, built a lead generation system, and launched targeted campaigns to attract high-value residential clients in her area.
50+ qualified leads in 8 weeks. Closed £31k in new projects. Raised her rates to 3x what she was charging before.
The leads started coming in almost immediately. I went from chasing projects to choosing which ones I actually wanted to take on.Rose Robinson Design
Shadd Johnson Design
Great portfolio but invisible online. His best projects were sitting on a hard drive while clients who would have loved his work hired someone else because they found them first.
Built his digital presence from scratch. SEO, Google Business Profile, and a social strategy that put his residential work in front of the right audience.
Doubled his social media following. Landed 3 new high-value projects directly from the marketing system in the first quarter.
Thanks so much for all your help on that pitch, it was by far the most successful one I have ever had. I am super pumped about the system you have set up.Shadd Johnson Design
Harmony Architecture Studio
Years of experience but zero online presence. Knew the kind of projects he wanted but had no system for finding them. Relied entirely on word of mouth.
Defined his ideal client profile, built a professional website, and set up Google Business Profile before the site even launched.
5 qualified inquiries in the first week from Google Business Profile alone. Now has a clear pipeline of the projects he actually wants.
I have a much clearer idea of my target market and how to talk about my work. The business development side was something I had not really thought about before.Harmony Architecture Studio
The work itself
Construction Websites That Generate Leads
We build sites that rank on Google and make people pick up the phone. Not a template with stock photos. A site that shows your completed projects, builds trust with property owners, and makes it dead simple to request a bid or call your office.
Local SEO for Construction Companies
When someone searches 'construction company near me,' you should be the first name they see. We optimize your Google Business Profile, build your local search presence, and make sure you show up before the competition does.
Google and Facebook Ads
We run ad campaigns targeting property owners, developers, and GCs who are actively looking for construction companies right now. Every dollar goes toward people who have a project and need a builder. No wasted spend on people browsing.
Project Portfolio and Social Media
Before and after photos. Progress shots from your job sites. Finished projects that speak for themselves. We turn your social accounts into a portfolio that sells your work before a prospect ever picks up the phone.
Lead Follow-Up System
You are on a job site when a new lead comes in. We set up a CRM with automated responses so nobody waits two days for a callback. The lead stays warm and engaged until you or your project manager can follow up personally.
Brand Positioning
We figure out what separates you from every other construction company in your market and make sure your marketing says it clearly. So you stop competing on price and start getting picked for the right reasons.
Before you book
How is construction company marketing different from regular marketing?
Construction has longer sales cycles, bigger ticket sizes, and buyers who do serious research before they call anyone. A marketing agency that runs the same playbook for a pizza shop and a construction firm will waste your money. We only work with construction and design firms. We know how bids work. We know what property owners worry about before hiring. That is why our clients see a 4.2x average return.
How long until I see results from marketing?
Most clients see their first qualified leads within 2 to 4 weeks of launching. SEO takes longer, usually 3 to 6 months for real traction. That is why we run paid campaigns alongside SEO. You get calls now while we build your long term search visibility.
I tried a marketing company before and it did not work. Why would this be different?
Most agencies have no idea how construction companies actually operate. They do not understand seasonal capacity, bid timelines, or the difference between a residential remodel lead and a commercial tenant improvement. We do. We have built marketing systems for 150+ firms in this industry. We are not learning on your dime.
How much should a construction company spend on marketing?
Construction companies serious about growth typically spend 3 to 7% of revenue on marketing. Our programs start at $2,000 a month. But the real question is what comes back. If you spend a dollar and get four back, it is not a cost. It is an investment that pays for itself with one project.
Do I need to be involved in the marketing day to day?
No. You approve your website and review monthly reports. That is it. We handle strategy, content, ads, SEO, and lead follow-up. You run your job sites and manage your crews. We fill the pipeline.
What types of construction companies do you work with?
General contractors, design-build firms, custom home builders, remodelers, and commercial construction companies. If you run a construction firm that wants better projects and a more predictable backlog, we can help.
Your Backlog Should Not Depend on Luck. Let Us Fix That.
Book a free strategy call. We will look at your current marketing, show you where you are leaving projects on the table, and map out what a real construction company marketing system would look like for your firm.
Book a strategy call