Case study · Custom homes
High, Low, Buffalo
A $25K design fee signed off $1,831.49 in ad spend.
Adam Wagoner designs $2M-$10M custom homes in Denver, where new work used to wait on the next referral. Four weeks after launch he had a schematic design fee signed and the scope behind it, inside ads, a CRM and a calendar he owns.
Denver, CO · $2M-$10M custom homes
$25K
Design fee signed$100K+
Project scope95
Leads in 4 weeks~$19
Per leadBefore
- One or two leads a month.
- New work came from referrals.
- Plan sets arrived priced by someone else.
After
- Over 50 leads a month.
- 95 leads in the first four weeks, at about $19 each.
- A $25K design fee signed, $100K+ of scope behind it.
What we did
01
Wrote the message for the Denver homeowner planning a $2M+ custom home.
02
Launched the ads from his own ad account, not ours.
03
Built the CRM, follow-up and booking calendar on his domain.
04
Read spend, leads and booked consultations with him every week.
“Dude, we had this running for the weekend and seven people booked in without you calling them? ... I thought you were going to come on the call and tell me we need to turn everything off because you’re having too many leads right now.”Adam Wagoner · High, Low, Buffalo · Denver, CO