For remodelers

A calendar of homeowners
ready to spend, not
shopping the cheapest bid.

Consistent consultations with homeowners planning $100K+ remodels, in your area, at your price.

Book a strategy call See the case study

For remodel, kitchen and bath, and addition firms doing anywhere from $1M to $1B in revenue.

The problem

Tire kickers race you to the bottom.

Free takeoffs

Weeks of takeoffs for homeowners who were always going to take the cheapest number.

Three bids, one spreadsheet

The conversation is price before anyone has looked at the work you actually do.

Leads sold twice

You pay a lead service for a homeowner three competitors already called.

Case study · Remodel and design-build

Minimal Living Concepts

From guest house builder to luxury design-build.

Jared Amzallag runs Minimal Living Concepts in Phoenix. The positioning, the message and the qualification ahead of every call were rebuilt around the market the firm wanted, not the one it was already known for.

Phoenix, AZ · Luxury design-build

minimallivingconcepts.com

Luxury design-build

Positioning

$1.25M-$3M+

Market

9 steps

Qualification funnel

ADUs and guest houses

Previously known for

Before

Known around Phoenix as a guest house and ADU builder.
A brand pitched at the small end of the market.
No qualification step ahead of a call.

After

Positioned as a luxury design-build brand.
Aimed at the $1.25M-$3M+ custom home market.
A nine-step qualification funnel ahead of every call.

What we did

Repositioned the brand out of the ADU lane and into luxury design-build.

Rewrote the message for the $1.25M-$3M+ custom home buyer.

Built a nine-step qualification funnel ahead of every call.

Ran the ads and the booking flow from accounts he owns.

The process

The Owned Pipeline, in four steps.

We write the message, run the ads and book the calls inside accounts that stay in your name.

How it works →

The strategy call

Your numbers, your market and your capacity, then what the pipeline has to produce to fill it.

The message

We interview you, study your best closed projects and write for the homeowner ready to spend $100K and up.

The launch

Ads go live from your ad account, with the CRM, follow-up and calendar built on your domain.

Booked consultations

Qualified homeowners land on your calendar, and you read the numbers with us every week.

The guarantee

20 qualified consultations in the next 90 days, or you don’t pay.

Qualified is defined in writing before a single ad runs: your area, your budget, your kind of project, booked on your calendar.

Next step

Stop giving away takeoffs.

Book a strategy call

Partner

Business Partner