How it works

From the
strategy call
to booked consultations.

The Owned Pipeline. We write the message, run the ads and book the calls inside accounts that stay in your name.

Book a strategy callWhat you get
The process

The Owned Pipeline, step by step.

The strategy call

Before you sign

We go through your numbers, your market and your capacity, then map what your pipeline has to produce to fill it with the projects you want.

What you get
  • The project type, budget floor and area worth advertising for.
  • The definition of a qualified consultation, agreed in writing before ads run.

The message

Week 1 to 2

We write for the homeowner ready to spend $100K and up. Not more volume. The right client.

What you get
  • An interview with you, and a read of the projects you most want more of.
  • Ad copy and creative written in your clients’ words.
  • Everything in front of you for approval before it runs.

The launch

Week 2 to 3

Ads go live from your ad account, not ours.

What you get
  • Campaigns live in your name, managed week to week.
  • CRM, automated follow-up and a booking calendar on your domain, so a new lead reaches a system and not a to-do list.
  • Spend, leads and campaign results open to you, not summarised for you.

Booked consultations

Week 4 on

Qualified homeowners land on your calendar without a spreadsheet chase.

What you get
  • A weekly group coaching call with other residential firm owners, comparing numbers and what is actually closing.
  • A line by line numbers review, so the next month is built on the last one.
Ownership

The build, and who runs it.

Ad account, CRM, domain and calendar stay yours. Fire us and the system keeps working.

Running it is one team in one lane: design-build, remodel and construction.

The MYA team together on the Miami waterfrontTwo of the MYA team working through an account, the Miami skyline behind themA weekly account call running on a laptop with the team on screenAn MYA team member at a laptop in the conference room
Fit

Who this is built for, and who it is not.

Built for
  • $1M to $1B a year in residential work.
  • $100K+ average project size.
  • Remodel, outdoor living, design-build or custom homes. Architects and interior designers welcome.
  • Already running ads, or burned by an agency that produced nothing to bill against.
  • Capacity to take on more signed work, not just more leads.
  • Ready to run the ad account, CRM and follow-up as assets you own.
Not built for
  • Home services, trades work and general small business marketing.
  • Firms whose average project sits well under $100K.
  • Anyone shopping for leads sold to several competitors at once.
  • Owners who would rather the agency keep the accounts.
  • Firms already at capacity with no room for more signed work.
  • Anyone who wants activity reported instead of consultations booked.
The guarantee

20 qualified consultations in the next 90 days, or you don’t pay.

Qualified is defined in writing before a single ad runs: your area, your budget, your kind of project, booked on your calendar.

Book a strategy call
FAQ

Four questions, answered straight.

We got burned by an agency. How is this different?

Most of our clients were too. Two structural differences: the build lives in your accounts, so nobody can hold your pipeline hostage, and we are paid against qualified consultations, not activity.

Why not just buy Angi or HomeAdvisor leads?

You can. You pay per lead, the same lead gets sold to several competitors, and everyone races to the bottom on price. This is the same budget moved sideways: ads in your name, your message, a pipeline you own. Nobody else gets the lead.

What does it cost?

A flat monthly fee, set before you sign. Not a cut of ad spend. The exact figure comes on the call, based on your stage and market.

Do you lock us in?

No. Engagements run 90 days at a time. No annual lock-in, no automatic renewal.

Next step

Bring your numbers to the first call.

Which best describes your firm?
Design-buildWhole-home / ADUKitchen + bathOutdoor livingCustom homes / other
Book a strategy call
Partner
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