Contractor Advertising That Fills Your Calendar This Week
Stop wasting money on ads that don't work. Contractor advertising that generates calls within days. 150+ firms served, 4.2x avg ROI. Book a free strategy call.
150+ architecture and construction firms served · 4.2x average return on marketing investment · Founded by an architect and a marketing strategist · Clients landing projects within the first 30 days
You Have Tried Ads Before. Here Is Why They Did Not Work.
You are not the first contractor to tell us 'I tried ads and they were a waste of money.' We hear it every week. And every time, the story is the same. Someone set up a campaign with no targeting, no landing page, and no tracking. Maybe it was you fumbling through the Google Ads dashboard at 10pm. Maybe it was your nephew who 'knows marketing.' Maybe it was an agency that also handles a pizza shop and a nail salon. The problem was never advertising itself. The problem was that nobody built the campaign around how contractors actually get hired.
You boosted a Facebook post and got likes and comments from people who will never hire a contractor
You tried Google Ads but your budget ran out by 9am every day on junk clicks from people searching 'contractor jobs near me'
You are paying a marketing company that sends you a report full of impressions and click-through rates but zero actual calls
You hear other contractors say ads work for them but you cannot figure out what they are doing differently
The average contractor wastes 76% of their ad spend on clicks that will never convert because of poor targeting and missing landing pages.
WordStream Industry Benchmarks, 2025 Home Services Advertising Report
Contractor Ads Built to Generate Calls, Not Clicks
We do not run 'awareness campaigns.' We run direct response advertising for contractors. That means every dollar you spend goes toward reaching a homeowner who is actively searching for your services right now in your area. Google Ads targeting people who just typed 'kitchen remodeler near me.' Facebook and Instagram ads hitting homeowners who match the exact profile of your best past clients. Every ad points to a landing page built specifically for your trade, your service area, and the type of project you want. Not your homepage. A page designed to do one thing: make them pick up the phone or fill out the form. Our co-founder is an architect. We have been in the construction industry for years. We know the difference between a homeowner who wants a $5,000 bathroom refresh and one planning a $200,000 addition. We target the ones you actually want.
You do not have six months to wait for SEO to kick in. You need calls this week. Referrals have slowed down. You tried boosting a Facebook post once and got 47 likes from people three states away. Or you set up Google Ads, watched $500 disappear, and got one call from someone looking for a handyman. That is not advertising. That is burning money. We run contractor advertising campaigns that put your business in front of homeowners who are searching for exactly what you do, right now, in your service area. Not brand awareness. Not impressions. Phone calls from people ready to hire.
How It Works
Three steps from setup to your phone ringing. Most clients get their first lead within 7 days of launch.
We Build Your Ad Strategy Around Your Business
We figure out who your ideal client is, what they search for, and where they spend time online. Then we build campaigns around that. Not a template we used for a plumber last week.
- Competitor ad analysis in your local market
- Keyword research specific to your trades and service area
- Budget plan that matches your capacity and project goals
- Target audience profiles for Google and Facebook
We Launch Campaigns That Target the Right People
Google Search ads for people actively looking. Facebook and Instagram ads for homeowners who match your best client profile. Every ad sends traffic to a conversion-focused landing page, not your homepage.
- Google Ads targeting high-intent contractor searches
- Facebook and Instagram ads with demographic and interest targeting
- Custom landing pages built to convert visitors into leads
- Call tracking so you know exactly which ads generate business
We Optimize and Scale What Works
Every week we look at the data. Which keywords are bringing real leads? Which ads are wasting budget? We cut the losers, double down on winners, and your cost per lead goes down over time.
- Weekly campaign optimization based on actual lead data
- A/B testing ads and landing pages to lower cost per lead
- Monthly reporting with real numbers: leads, calls, cost per lead
- Scaling budget into campaigns that are proven to work
What this has produced
Rose Robinson Design
Rose was talented but invisible online. Her referral network had dried up and she was undercharging just to keep work coming in. She had never run a paid ad campaign.
We launched targeted ad campaigns alongside a brand repositioning. The ads brought in qualified leads while we built her long-term organic presence.
50+ qualified leads in 8 weeks. Closed £31k in new projects. Raised her rates to 3x what she was charging before.
The leads started coming in almost immediately. I went from chasing projects to choosing which ones I actually wanted to take on.Rose Robinson Design
Shadd Johnson Design
Great work sitting in a portfolio nobody could find. Previous marketing efforts were scattered and inconsistent. He needed a system, not just a campaign.
Built a full marketing system combining paid campaigns with organic reach. Social media, Google Business Profile, and targeted ads working together.
Doubled his social media following. Landed 3 new high-value projects directly from the marketing system in the first quarter.
Thanks so much for all your help on that pitch, it was by far the most successful one I have ever had. I am super pumped about the system you have set up.Shadd Johnson Design
Harmony Architecture Studio
A new firm with deep experience but zero online presence. Knew the type of homeowner he wanted to work with but had no way to reach them consistently.
Defined his ideal client, built a website, and launched his Google Business Profile. Set up targeted campaigns to reach high-end homeowners in his market.
5 qualified inquiries in the first week from Google Business Profile alone. Now has a clear pipeline of the projects he actually wants.
I have a much clearer idea of my target market and how to talk about my work. The business development side was something I had not really thought about before.Harmony Architecture Studio
The work itself
Google Ads for Contractors
We target the searches that matter: 'bathroom remodeler near me,' 'custom home builder in [your city],' 'roof replacement cost.' People who type these are ready to hire. We make sure they find you first.
Facebook and Instagram Ads
Your best past clients have a profile: homeowner, specific neighborhood, income level, recently searched for renovation ideas. We put your work in front of people who match that profile, before they even start getting quotes.
Landing Pages That Convert
Sending ad traffic to your homepage is like handing someone a phonebook and hoping they call you. We build dedicated landing pages for each campaign. One service. One area. One action: call or fill out the form.
Call Tracking and Lead Attribution
Every call gets tracked back to the ad that generated it. You know exactly what you are spending per lead and per closed project. No guessing. No vanity metrics.
Retargeting Campaigns
Most homeowners visit 3 to 5 contractor websites before calling anyone. Retargeting puts your business back in front of people who already visited your site. You stay top of mind while they are making their decision.
Ad Creative and Copy
We write the ads and design the visuals. Your project photos, your results, your reviews. Ads that look like they came from a real contractor, not a stock photo library.
Before you book
How much should a contractor spend on advertising?
Most of our contractor clients start between $1,500 and $3,000 a month in ad spend, plus our management fee. The right budget depends on your market, your trade, and how many leads you can handle. We will tell you what makes sense in a strategy call. If you are landing $30,000 kitchen remodels, one closed project pays for months of advertising.
How fast will I see results from contractor advertising?
Google Ads can generate calls within the first week of launching. Facebook ads typically take 2 to 3 weeks to dial in as the algorithm learns who responds. Most clients have qualified leads in their pipeline within 14 days. This is not SEO. You do not wait 6 months.
Should contractors use Google Ads or Facebook Ads?
Both, but for different reasons. Google Ads catches people who are actively searching for a contractor right now. Facebook Ads targets homeowners who match your ideal client profile before they start searching. Google brings urgency. Facebook builds a pipeline. We usually run both together.
I boosted a Facebook post and got nothing. Why would this be different?
Boosting a post is not running an ad campaign. Facebook's boost button optimizes for engagement, likes and comments, not leads. We build campaigns from scratch in Ads Manager with custom audiences, conversion tracking, and landing pages. Completely different game.
How do I know my ads are actually working?
Call tracking, form tracking, and monthly reports that show exactly how many leads came in, from which campaign, at what cost per lead. If a campaign is not generating real phone calls, we kill it and shift the budget. You will never wonder where your money is going.
What if I do not have a good website yet?
You do not need a perfect website to start advertising. We build dedicated landing pages for every campaign. These pages are designed to convert, and they work independently from your main site. That said, we can also build you a full website as part of the system.
Stop Guessing With Your Ad Budget. Start Getting Calls.
Book a free strategy call. We will look at what you have tried, where the money went, and build you an advertising plan that actually puts your phone to work. No contracts. No pressure. Just a clear plan.
Book a strategy call