The goal
Procontractors works on kitchens, bathrooms, whole-home renovations and additions in Miami. Paola wanted to reach more homeowners suited to the firm’s quality of work.
Referrals and repeat clients were already part of the business. Advertising would add a direct way to introduce the team to new prospective clients.
The campaign
MYA developed Meta advertising in an account the firm owns, with creative built around its renovation work. Lead tracking gave the team a way to follow the enquiries after they arrived.
Monthly reviews and Paola’s feedback on the conversations helped connect campaign decisions to the projects the business wanted.
The creative
Procontractors
The results
Paola reported being happy with the conversations. She also identified budget fit as an important part of qualifying prospects, giving the team specific feedback to use in its campaign reviews.
“Regarding the leads, we're very happy overall—we've been having great conversations. The ones we've disqualified have mostly been due to budget misalignment or users submitting the form out of curiosity”
