Nielsen Studios · Design-build · Santa Cruz, CA

66 leads in 30 days

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66
Leads in 30 days
$19.74
Cost per lead, 30 days
$9,000,000
Offers made, since launch

Measured 25 Feb to 26 Mar 2026

Meta Ads Manager showing sixty-six form leads at $19.74 for Nielsen Studios

Who they are

Timerie Gordon leads Nielsen Studios, an architecture-led design and construction practice in Santa Cruz. Architecture, interiors and construction sit under one roof with one point of accountability, and the practice has been at it for more than two decades.

Every project it had ever built came by word of mouth. Ad spend to date was zero. In the month before signing with MYA the practice logged four leads and closed two offers, which is a good month for a referral practice and a fragile one for a business.

The Nielsen Studios website, headed The Vision. Our Expertise. One Team.

The problem they were facing

A referral pipeline cannot be planned around. The work arrives when it arrives, and there is no way to bring in more of it in a slow month.

Nothing was broken, which is the harder version of the problem. There was no paid channel to turn up or down, so there was no way to decide how busy the next quarter would be.

What changed

Thirty days after the first ad the practice had ever run went live, at $50 a day, the account had returned 66 form leads at $19.74 each on $1,303.16 of spend, against 22,950 impressions.

By the second week of March the booking calendar was filling with consultations off paid leads, and the ads were running from an account she owns. The referrals did not stop. A second channel now runs alongside them.

What we did
01

Targeted each type of client separately

The first ads spoke to boutique hotel owners. The practice serves different residential and commercial clients, so campaigns were added over time to target each one.

02

Launched the first ads the practice had ever run

The account went live at fifty dollars a day, inside an ad account Nielsen Studios owns.

03

Built the follow-up and booking calendar

Leads land in a follow-up sequence on her own domain and book consultations straight into her calendar.

04

Manage the campaigns and report every month

The campaigns are managed and adjusted regularly on Timerie's feedback about lead quality, and an ad report goes out every month.

05

Rebuilding the website

We are rebuilding their website now, so the place the ads send people to is as good as the ads.

I had my first full week of lead calls. Had 3 very promising calls that have resulted on follow-up calls/steps and several others that were a good learning experience.
Timerie Gordon · Nielsen Studios
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