The goal
Intentional Architecture works with clients planning custom homes, remodels and additions in Colorado. Jesse wanted to meet more people whose ambitions matched the practice’s work.
For these projects, the first conversation often begins well before a client is ready to build.
The campaign
MYA developed video scripts and static ad concepts around the custom-home offer. Website copy and ideal-client work supported the way the practice explained its services.
The advertising introduced the firm to homeowners at the planning stage, including people considering land purchases and mountain homes.
The creative
Intentional Architecture
The results
Jesse reported ongoing conversations with four prospects who had received proposals and given positive feedback. Several were working through land purchases before committing to a project.
“We are in regular conversation with 4 prospects with which we have shared proposals and received good feedback. It feels like we are close to closing 1-2 of them and they are in the process of closing on land purchases. We feel that we are very close to closing these couple of projects, hopefully in the next several weeks.”
