Who they are
Tight House is Rahul Shah's architecture and interior design practice in New York, doing custom homes, high-end remodels and additions.
He had been running it about two years when the ads started.
The problem they were facing
The pipeline was whatever the website and social happened to bring in, which was between none and three enquiries a month.
Architects are not marketers, as he put it, and the practice had no way to make a month happen on purpose.
What changed
One Meta lead campaign, running to a calendar the practice owns.
November was the month the account found its stride. The messaging is clear about the work the practice takes on, so the inquiries that arrive are the ones it wants, and Rahul decides which of them to run with.
