Measured 21 Jan to 19 Aug 2026
EF Designs is Erin Fantozz's practice. It takes on project-based architectural work for other architecture and construction firms across the US, BIM and Revit support included.
The buyer is another firm, which is harder to reach than a homeowner and worth more once reached. Most of the firms that hire her come back for the next project.
Work came from cold outreach and networking. Both stop producing the moment she stops doing them.
The firm had never bought a lead and had no way to make its own demand.
One Meta lead campaign, aimed at the firms who need Revit help, with a booking calendar behind the form.
Two days after launch the first calls were on the calendar. A few weeks in the ads came off, because the practice had more work than it could take.
The firm had been finding work by emailing strangers and going to events. The first paid campaign went live in its own account.
The creative speaks to architecture and construction firms who need Revit capacity, which is who this firm serves.
Leads land on a calendar rather than in an inbox, which is what turned the first days of delivery into scheduled appointments.
The ads came off after a few weeks because the practice got too busy. The ads, the CRM and the sales process stay in place for when she expands the team.
We launched my first Ads just 2 days ago, I already have 2 calls booked and 7 leads! I am excited to see how the sales calls go!Erin Fantozz · EF Designs · Founder
For remodel, outdoor-living, design-build and custom-home firms doing anywhere from $1M to $1B in revenue.
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