Who they are
SPACECUTTER Architects is Alex Gil's practice in New York, doing high-end residential and commercial architecture.
It had run on word of mouth since it opened, which is a good position until the month the phone stops.
The problem they were facing
No paid media, no tracking and no way to make next quarter look like this one on purpose.
For a practice charging six figures in fees, a quiet month is not a small problem.
What changed
One Meta lead campaign, run from the practice's own account, with every lead landing in a calendar the practice controls.
Thirty days in, the account had produced more enquiries than the practice had booked in the year before it, at a cost per lead under twenty dollars.
